March 17 , 2006

Arriba Cases Runs Successful Embroidery Promotion at Mobile Beat Show

LOS ANGELES – An embroidery promotion run by Arriba Products sparked the attention of mobile entertainers during Mobile Beat DJ Show 2006, held Feb. 21-23 in Las Vegas. Attendees who purchased four Arriba Cases, the first soft cases for mobile lighting fixtures, received complimentary embroidery of their logo on their set of cases.

According to Brian Dowdle, marketing director for Arriba Products, the promotion met with great success. “For mobile performers, having their logo on their gear means a lot for their image. It’s not only great advertisement, but it also makes them look more professional,” he said.

“Arriba Cases were very popular at the show,” Dowdle added. “We received a lot of positive feedback from users, and our new buyers were blown away by the price and convenience of our products.”

Introduced in 2005, Arriba Cases are the first soft, padded cases for mobile lighting products. They were designed specifically for the mobile entertainment market by a team with decades of experience in the mobile lighting industry.
Made of synthetic material, Arriba cases are lightweight, durable and affordable. Easier to transport from gig to gig than unwieldy hard cases, Arriba soft cases are also less expensive without compromising the high degree of fixture protection.

Arriba Cases provide mobile entertainers with all the practical features they need on the road, including extra wide mouth to provide DJs with a quick and easy access to their fixtures, a convenient “view window” to make specific fixtures readily identifiable, and handy pockets to store extra lamps, clamps and other accessories.